When The Economist labelled Generation X the “real loser generation,” it sparked reflection. Are Gen Xers really unlucky, or have they, in fact, developed a unique resilience that makes them vital leaders in times of transformation?
In Episode 12 of Transformation 2.0®, we explore this with Lisa Merryweather, a former top-tier M&A partner turned coach, and returning co-host Taural Rhoden. Together, we dive into the societal, economic, and personal forces that have shaped Gen X, and why this generation may be better equipped than most to navigate today’s disruption.
Gen X careers collided head-on with the Global Financial Crisis. For some, it meant stalled progression, vanished opportunities, or personal hardship. For others, it was a chance to pivot, reinvent, or find resilience in uncertainty.
As Lisa noted, ignoring these “societal headwinds” can create distorted self-perceptions: inflated egos if we ignore privilege, or self-criticism if we ignore systemic barriers. Gen X has had to walk a tightrope, balancing personal responsibility with external realities.
Research suggests happiness dips in midlife before rising again later. For Gen X, this stage often coincides with the “sandwich generation” squeeze: raising children while supporting ageing parents, all while trying to build careers and wealth.
But this phase also brings wisdom. As Lisa and Taural reflected, it’s often a time to rediscover purpose, let go of identity tied solely to job titles, and embrace a “second wind” of energy and meaning.
Gen Xers are navigating workplaces transformed by technology. Unlike digital natives, they remember life before smartphones and internet ubiquity, but they’ve also adapted, often leading the way in adopting and integrating new systems.
This dual perspective is powerful:
Yet, as Taural pointed out, perceptions of “ageing out” in industries like tech create real challenges. Gen Xers must counter stereotypes with adaptability, empathy, and strategic insight.
One of the most intriguing parts of our conversation was around organisational models. Gen X has witnessed cycles of centralisation and decentralisation, as conglomerates rise and break apart.
Today, many large organisations are shifting towards “micro-enterprises”; decentralised units with autonomy, supported by digital infrastructure. Gen X leaders, with experience across both models, are well placed to guide this evolution.
So is Gen X really unlucky? Our conclusion: far from it.
Gen Xers bring:
Gen X stands at the crossroads of resilience and transformation. They are not the “loser generation”, but the bridge generation. The one that remembers where we’ve come from, adapts to where we are, and can help shape where we’re going.
🎧 Listen to Episode 12 of Transformation 2.0® to hear the full conversation with Lisa Merryweather and Taural Rhoden.
